Superstar Salman Khan Becomes the New Face of ISRL

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   Mar 17,2025
       

Salman Khan has partnered with the Indian Supercross Racing League (ISRL) as brand ambassador, aiming to bring Supercross into the mainstream and inspire a new generation of riders.

When Bollywood’s biggest superstar meets the roaring engines of Supercross, you know something massive is about to unfold. Salman Khan, the man who has ruled hearts and box offices for decades, is now revving up India’s motorsports scene as the brand ambassador of the Indian Supercross Racing League (ISRL). This high-octane collaboration is set to take Supercross from niche adrenaline junkies to the mainstream sports entertainment arena.

Supercross Meets Stardom

Salman Khan always had a strong affinity with bikes, often using them in his films, ranging from Maine Pyar Kiya to the high-speed car chases in the Tiger and Dabangg franchises. His endorsement of ISRL aligns seamlessly with his personal interests, adding authenticity to his new role in the motorsports industry.

In a move that marks his first-ever motorsport endorsement, Salman Khan is bringing his larger-than-life presence to ISRL, which saw a roaring debut last season with 30,000 spectators and a staggering 11.5 million viewers in just three days. With his unparalleled fan base and deep-rooted love for motorcycles, Salman is the perfect fit to take Supercross to new heights.

Salman Khan’s Take on the Partnership

Discussing his interest in motorcycles and motorsports, Salman Khan said, " ISRL is creating something revolutionary, and I am excited to be a part of it. This league has the potential to inspire a new generation of riders and put India on the global motorsports map.”

A Game-Changer for Indian Motorsports

ISRL’s Managing Director, Veer Patel, called this collaboration a “landmark moment” for Indian motorsports, highlighting how Salman’s involvement will fuel the sport’s growth and elevate Indian riders to international fame.

With international racers and top-tier teams already making waves, ISRL is racing toward a new era one where Supercross becomes a household name. And with Salman Khan in the driver’s seat, expect the engines to roar louder than ever before.

Also read : CS Santosh's BigRock Motorsports Claims Victory in ISRL Championship

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